“月饼 卖不动”，热搜第一！

9月22日，“月饼 卖不动” 登上热搜第一。

有媒体报道称，今年中秋前夕线下促销潮提前开启，美心、半岛等品牌普遍打出7至9折，香港部分渠道低至六折，“美心月饼打六折卖”等话题引发网友热议。

A topic suggesting that mooncakes are "not selling well" topped Weibo's trending list on Tuesday, as media reports said offline discount campaigns had begun earlier than usual ahead of the Mid-Autumn Festival.

Major brands such as MX and Peninsula are offering discounts of 10-30 percent, while some retailers in Hong Kong have cut prices by as much as 40 percent, fueling online discussion.

记者查阅相关报道后发现，所谓“月饼卖不动”的结论，大多来自对电商平台销售数据的观察，或是对当地商超的实地走访。这些观察和走访虽然能反映一定的市场动态，但更准确的说法，或许是“高端月饼遇冷”。

A review of related reports shows that the conclusion of poor sale is largely based on e-commerce sales data and visits to local supermarkets. While such observations reflect certain market shifts, a more precise description may be that premium mooncakes are losing some of their appeal.

中新经纬报道称，不止传统高端品牌，五星级酒店月饼也遭遇“崩盘”。记者检索二手交易平台发现，多数五星级酒店月饼礼盒三折甩卖，价格低至200元以下。

中国连锁经营协会客座顾问、零售电商行业专家庄帅分析认为：“对于高价豪华礼盒的退潮，目前来看应该不是短期阶段性现象，而是消费者理性回归与送礼制度约束双重作用下不可逆的长期趋势。”

另有分析指出，大众对于传统月饼高糖、高油、高热量的短板认知越来越清晰，重油重糖的传统老式月饼、主打奢华定位的高端月饼，逐渐失去消费者好感。

Analysts also note that consumers are becoming increasingly aware of the high levels of sugar, fat and calories in traditional mooncakes. Heavy, old-fashioned varieties and luxury-positioned products are gradually falling out of favor with consumers.

浙江省中山医院内分泌科王陈芳副主任提醒，“无糖月饼”也不能放开吃。

按国家标准，每100克糖含量不超过0.5克才能标注“无糖”。但月饼饼皮主要由面粉制成，馅料中的淀粉和油脂仍会在体内转化为葡萄糖。部分无糖月饼使用糖醇类甜味剂，肠道敏感者过量食用可能腹胀甚至腹泻；部分糖醇如麦芽糖醇建议每天不超过20克，不同糖醇耐受量不同，以产品标注和自身耐受为准。

特殊人群记住“小、分、换”三字诀：

▌“小”是选小克重月饼；

▌“分”是切成小块，建议糖尿病患者每次控制在30克以内，约四分之一块；

▌“换”是吃月饼后相应减少当日主食量。

高血脂患者尽量避开蛋黄、肥肉馅料；高血压患者少吃咸味月饼。食用时间宜选在两餐之间，避免空腹或睡前吃，搭配清茶或无糖饮品，帮助解腻助消化。吃完后适当散步，消耗多余能量。

各种口味的月饼用英语怎么说？

莲

蓉

月

饼

White Lotus Mooncake

The lotus mooncake is the representative of Cantonese-style mooncake. The filling is white lotus paste, which is made of the fresh lotus seeds of the year with a natural fragrance.

莲蓉月饼是广式月饼的代表。馅料是由新鲜莲子制成的莲蓉，有一种天然的香味。

蛋

黄

月

饼

Salted Egg Yolk Mooncake

As it implied in the name, the filling of this kind of mooncake is the solid salted egg yolk. The fresh lotus seeds paste or red bean paste are the most common combinations for mooncake fillings with egg yolks.

顾名思义，蛋黄月饼的馅料是咸蛋黄。新鲜莲蓉和红豆沙是最常见的蛋黄月饼组合。

五 仁

月

饼

Wuren Mooncake/Mixed Nuts Mooncake

Wuren literally means five kinds of nuts or kernels such as walnut kernels, almonds, sesame seeds, melon seeds, hawthorn, red beans and so on. Though Chinese young people don’t like it very much, Wuren mooncake is much welcomed by the elderly.

五仁月饼根据字面意思就是五种不同的坚果或者果仁，比如核桃仁、杏仁、芝麻、瓜子、山楂还有红豆等等。尽管年轻人并不是非常喜欢五仁，但是它在老年人中很受欢迎。

豆

沙

月

饼

Red Bean Mooncake

The combination of sweet bean paste and the outer skin makes the red bean mooncake smooth and have a richer flavor, which makes it a most popular mooncake flavor.

豆沙月饼由豆沙馅料和外层饼皮组合而成，口感丝滑，味道浓郁，是最受欢迎的月饼之一。

鲜

肉

月

饼

Minced Pork Mooncake

Minced pork mooncake is a traditional snack in Jiangsu, Zhejiang and Shanghai regions. The filling is fresh minced pork. The wrapper is permeated by meat juice and baked, which makes it crisp and a special taste.

鲜肉月饼是江苏、浙江和上海三地的传统小食。鲜肉月饼的馅料是新鲜的猪肉肉末。它的饼皮是先由肉汁浸泡，再烘焙而成的。这种做法使它的外壳酥脆可口，别有一番风味。

水

果

月

饼

Fruits Mooncake

Blending the taste of fruit, fruit mooncake is sweet but not greasy. The filling is usually added with the freshest fruits like strawberry, orange, peach, and pineapple. The durian mooncake is the popular fruit mooncake flavor in recent years.

水果月饼混合了多种水果的味道，甜而不腻。馅料中通常添加草莓、橘子、桃子或菠萝等新鲜水果。榴莲月饼是近年来流行的水果月饼。

鲜

花

月

饼

Flower Mooncake

The fillings are added with flowers, bringing a fragrant taste. The variety is quite rich and the most popular ones are rose and sweet-scented osmanthus.

鲜花月饼在馅料中加入鲜花，满口清香。其中，最受欢迎的要数玫瑰花和桂花馅。

中秋临近，你买月饼了吗？你最爱吃什么馅的月饼？评论区分享！

来源：中国日报双语新闻 @中国蓝新闻 蓝鲸新闻 中新经纬 网友评论

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