亚行万里（三十四）：供应链与采购管理（16）

分享兴趣，传播快乐，

增长见闻，留下美好！

亲爱的您，这里是LearningYard新学苑。

今天小编为大家带来文章

“亚行万里（三十四）：供应链与采购管理（16）”

欢迎您的访问。

Share interest, spread happiness,

Increase knowledge, leave a beautiful!

Dear, this is LearningYard Academy.

Today, the editor brings you an article.

"A Metaphorical Asian Odyssey in Learning(Part 34):

Supply Chain and Procurement Management(16)"

Welcome to your visit.

一、思维导图 (Mind mapping)

二、定价与收入管理在供应链中的作用

The Role of Pricing and Revenue Management in the Supply Chain

供应链管理的最终目标是从提供的产品与服务中获取最大化的剩余利润

The ultimate goal of supply chain management is to maximize residual profit from the products and services provided.

定价是影响消费者购买决策和供应链整体绩效的重要因素

Pricing is a key factor influencing consumer purchase decisions and overall supply chain performance.

有效的定价策略能够平衡需求与供应，提升供应链盈利能力

Effective pricing strategies can balance demand and supply, enhancing supply chain profitability.

三、多种顾客细分市场的定价与收入管理

Pricing and Revenue Management for Multiple Customer Segments

根据顾客的不同需求、支付意愿和购买行为进行市场细分

Market segmentation is conducted based on customers' different needs, willingness to pay, and purchasing behavior.

对不同细分市场制定差异化的价格策略

Differentiated pricing strategies are developed for different market segments.

通过价格歧视实现顾客剩余向企业利润的转化

Price discrimination is used to convert customer surplus into corporate profit.

常见形式：团购折扣、会员价、学生优惠、地域差异定价等

Common forms: group purchase discounts, member prices, student discounts, regional pricing, etc.

四、易逝产品的定价与收入管理

Pricing and Revenue Management for Perishable Products

产品特性：生命周期短，到期后价值大幅下降或归零

Product characteristics: short life cycle, with value dropping sharply or reaching zero after expiration.

典型产品：生鲜食品、时装、机票、酒店客房、演唱会门票

Typical products: fresh food, fashion, airline tickets, hotel rooms, concert tickets.

管理策略：随时间动态调整价格，初期高定价获取早期高意愿顾客，后期降价清仓

Management strategy: dynamically adjust prices over time—set high prices initially to capture high-willingness customers, then lower prices later to clear inventory.

核心思路：在有限销售期内最大化总收入

Core idea: maximize total revenue within a limited selling period.

五、季节性需求的定价与收入管理

Pricing and Revenue Management for Seasonal Demand

产品特性：需求随季节周期变化，淡旺季分明

Product characteristics: demand varies with seasonal cycles, with distinct peak and off-peak periods.

典型产品：滑雪装备、空调、圣诞装饰、旅游产品

Typical products: ski equipment, air conditioners, Christmas decorations, tourism products.

管理策略：旺季高价最大化收益，淡季降价或促销刺激需求

Management strategy: set high prices in peak seasons to maximize revenue, and lower prices or run promotions in off-seasons to stimulate demand.

结合库存管理，提前规划生产和备货策略

Combine with inventory management to plan production and stocking strategies in advance.

今天的分享就到这里了。

如果您对文章有独特的想法，

欢迎给我们留言，

让我们相约明天。

祝您今天过得开心快乐！

That's all for today's sharing.

If you have a unique idea about the article,

please leave us a message,

and let us meet tomorrow.

I wish you a nice day!

翻译：文心一言

参考资料：百度百科

本文由LearningYard新学苑整理并发出，如有侵权请后台留言沟通

文案|ya

排版|ya

审核|butterfly