“客官,请上车”
春节期间,在赣州打网约车
来的竟是身着宋服、执拱手礼的“古人”?
这是什么活动
也太有意思了吧
“Dear Guest,please board.”During the Chinese New Year in Ganzhou,your ride-hailing driver appears in Song-style attire,greeting you with a traditional ritual bow.What an interesting experience!

为活化“江南宋城”文化IP,让千年宋韵以更亲切的方式融入现代生活,赣州市章贡区于2月11日至2月28日,推出“宋福专车”特色服务。
From February 11 to 28, Zhanggong District of Ganzhou is launching the special Songfu Ride service.

近百名经过严格筛选与专项培训的网约车司机,化身“宋韵使者”,驾驶着装饰“江南宋城”与客家“福”字剪纸的专车,穿梭于城市街巷,以温暖的仪式感迎接归乡游子与八方来客,开启一段沉浸式的宋文化体验之旅。
Nearly 100 carefully selected and specially trained ride-hailing drivers serve as “Song Charm Ambassadors”.Their vehicles are decorated with motifs of Jiangnan Songcheng and Hakka “Fu” paper-cuts.Traveling through the city streets,they warmly welcome returning residents and visitors alike,offering an immersive experience of Song Dynasty culture.

宋城送福啦!
春节限定,打车随机
快来赣州过客家年!



视频:记者焦杨
编辑:刘宏 实习生李旻祚
值班主任:肖静
编审:陈济才
更新时间:2026-02-23
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