链接世界，畅游海南！2025海外旅行商海南行即将盛大启幕

在海南自贸港封关运作稳步推进、国际旅游消费中心建设持续深化的关键时刻，由海南省旅游和文化广电体育厅三亚市人民政府、中国旅游集团旅行服务有限公司联合举办的全球旅游盛会——2025海外旅行商海南行营销活动，将于2025年6月7日至10日在风光旖旎的三亚市盛大启幕。

At this pivotal moment when Hainan steadily advances its special customs operations and turns itself into an international tourism and consumption destination, the Overseas Tour Operators Hainan Tour 2025, jointly organized by the Department of Tourism, Culture, Radio, Television and Sports of Hainan Province, the People's Government of Sanya City, and China Tourism Group Travel Service Co., Ltd., will grandly open in the picturesque city of Sanya from June 7th to 10th, 2025.

2024年首届活动的成功举办，收获了海内外旅游业界的高度认可与广泛赞誉。如今，第二届活动以“一岛连世界，全球新旅行”为主题再度开启，诚邀全球旅行商共襄盛举，共谋旅游发展大计，共绘海南旅游新蓝图。

The successful hosting of the inaugural Overseas Tour Operators Hainan Tour 2024 garnered high recognition and widespread acclaim from both domestic and international tourism sectors. Now, the second edition, themed Travel to Meet the World, is set to begin. We sincerely invite tour operators from around the globe to join us in charting the future of Hainan’s tourism development.

高端定位，聚四海宾朋启新程

Elite Gathering: Welcoming Global Guests to Hainan

本次活动不仅是对海南独特自然风光、丰富文化遗产及优质旅游服务的一次全面展示，更是海南省深化国际旅游合作、提升国际旅游形象的重要战略举措。活动邀请了来自世界各地的知名旅行商代表、国际旅游组织及国内行业协会的权威人士、航空公司、酒店集团、邮轮公司、媒体代表共计450人，规模空前。他们将共同见证海南作为国际旅游消费中心的崭新风貌，探讨入境旅游发展的新机遇，为海南旅游业的国际化发展注入强劲动力。

This event not only aims to showcase Hainan's scenic landscapes, rich cultural heritages, and high-quality tourism services but also deepen international tourism cooperation and enhance its global reputation as a premier travel destination. A total of 450 distinguished tour operators from around the world have been invited, along with prominent figures from international tourism organizations and domestic industry associations, as well as representatives from airlines, hotel groups, cruise companies, and media outlets—making this an event of unprecedented scale. Together, they will witness Hainan’s transformation into an international tourism and consumption destination, explore new opportunities for inbound tourism development, and drive Hainan’s tourism industry toward greater internationalization.

精彩纷呈，彰显海南文化底蕴

Splendid Activities: Experiencing Hainan's Cultural Heritages

6月7日晚首先举行的“海南之夜”——旅游专场欢迎活动将以沉浸式主题演艺与推介晚宴相结合的形式，让嘉宾在品味海南美食的同时，领略海南独特的文化魅力。现场将呈现精彩纷呈的艺术与非遗表演，展现海南深厚的文化底蕴。此外，活动还将重点推介海南的入境游直飞航线信息、59国免签政策等，为全球游客提供更加便捷的旅游体验，彰显海南开放包容的姿态。

The Night of Hainan Tourism Promotional Event to be held on the evening of June 7th, will feature an immersive themed performance and a promotional banquet, offering guests the chance to savor Hainan’s cuisine while experiencing its cultural charm. There will be a dazzling array of artistic and intangible cultural heritage performances on site, showcasing Hainan's profound cultural legacy. The event will also introduce key information about Hainan’s direct inbound flight routes and the 59-country visa-free entry policy, providing global travelers with more convenient travel options and demonstrating Hainan’s openness and inclusiveness.

深度对话，共谋旅游发展大计

In-Depth Dialogues: Co-charting the Future of Tourism Development

6月8日开幕式当天，主办方将通过海南旅游推介、平行对话等形式，快速触达旅文全行业嘉宾，为海南旅游业人士提供专业、前沿的业界政策与资讯，帮助旅行商了解全球视野下，海南与国际成熟海岛的游客体验差异以及海南入境旅游便利化措施。这不仅是一次思想的碰撞与交融，更是为全球旅游业的发展提供新的思路与启示，展现海南在旅游发展上的深度思考与前瞻视野。

On the opening day, June 8, the organizers will bring together guests from the tourism and cultural sectors through a series of promotional activities and parallel dialogues focused on Hainan tourism. These sessions will offer industry professionals in Hainan the latest policy updates and market insights, helping tour operators better understand how Hainan compares to other world-famous island destinations and explore the province’s new measures for boosting inbound tourism. More than just an exchange of ideas, the event is set to spark new thinking and fresh perspectives for the global tourism industry—demonstrating Hainan’s strategic vision and forward-thinking approach to tourism development.

搭建桥梁，助力行业深度合作

Networking Events: Facilitating In-Depth Industry Cooperation

活动期间将特设一对一洽谈区，为海南各市县携景区、酒店、旅行社等涉旅企业单位与海外旅行商搭建起面对面交流与合作的平台。这一环节将集中推介和展示各市县特色旅游文化、非遗文化、旅游产品、特色物产与文创产品等，旨在促进双方的合作与交流，为海南旅游业的国际化发展搭建起一座坚实的桥梁，助力海南旅游市场的进一步拓展与升级。

During the event, a one-on-one negotiation area will be set up to facilitate face-to-face exchanges and cooperation between overseas tour operators and Hainan's various cities and counties, along with their scenic spots, hotels, travel agencies, and other tourism-related enterprises. This session will promote and showcase local tourism cultures, intangible cultural heritages, tourism products, specialties, and cultural and creative products. It aims to foster deeper cooperation between Chinese and international tour operators, expedite the internationalization of Hainan's tourism industry, and contribute to the further expansion and upgrading of Hainan's tourism market.

立体宣传，展现海南国际风采

Omnimedia Promotion: Showcasing Hainan's International Charm

为确保活动的广泛影响力，主办方将在预热期、活动期及延展期通过传统主流媒体、新媒体及OTA平台等多种渠道进行全方位、立体化的宣传报道。通过精心策划的踩线考察路线安排，将活动的行程亮点与特色传递给全球观众，进一步提升海南的国际知名度和影响力，展现海南作为自贸港的国际风采。

To maximize the event’s visibility and impact, the organizers will conduct omnimedia coverage, including traditional mainstream media, new media, and OTA platforms, during the pre-heating, ongoing, and extension periods. Through thoughtfully curated site visits, the event’s highlights and key features will be shared with global audiences, further enhancing Hainan's international reputation and influence and showcasing its appeal as a world-class Free Trade Port.

2025海外旅行商海南行营销活动不仅是一场旅游业的盛会，更是一次海南与世界深度对话的契机。让我们共同期待这场盛会的到来，见证海南旅游业在新的历史起点上书写崭新篇章！

The Overseas Tour Operators Hainan Tour 2025 is not just a major event for the tourism industry—it’s also a chance for Hainan to engage in in-depth dialogue with the world. Let’s look forward to this grand occasion and start witnessing the new chapter in Hainan’s tourism landscape today!